Noor operates in the biotechnology sector (using the best organic and GE free standards), with a focus on buidling capacity in education, research, nutritious foods and healthy products including manuka honey, dates, nuts and sheepmeat and beef. Activities include Export-Import exchange between the Middle East and Australasia with the focus in education, nutrition, and health. Noor is a provider of educational services to the University of Otago, Otago University Students’ Association and high schools since 2004. Noor leading authority in HACCP plans and all monitoring, verification and validation needs for the food industry.

In addition, Noor uses biotechnologies and superior varieties of date palms to compact desertification and provide superior dates.